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The Only 2 Reasons Your Launch Failed
Reasons Your Launch Failed

To Sum It Up…

Not only have I experienced a failed launch myself, but I’ve seen dozens of them as well.

And the same thing always happens as a result:

  • We blame ourselves
  • We blame the price
  • We blame the topic

But there are only 2 real reasons why launches fail.

And I want you to evaluate your offer from this empowered perspective, so that you know what tweaks to make the next time – without defaulting to “I priced it to high,” or “My idea is terrible”.

The first reason launches fail is because you didn’t get enough traffic.

The average conversion rate for a program over $1000 is only 1 percent.

So you usually need to get hundreds, if not thousands, or eyes on your sales page to reach your income goals.

Check your Google analytics to see how many page views your sales page had during the cart open, to know if traffic was the cause of your failed launch.

The second reason a launch fails is because the offer creates confusion.

Whether it’s confusion about your offer, price options or the value the program brings to the student, confusion will bring an absolutely halt to your launch.

And the best way to evaluate if confusion was a factor in your launch is to send out a post-launch survey.

Your Turn

Leave a comment below if you’ve ever experienced a failed launch and if these reasons ring true looking back.

And if you’re ready to evaluate your launch for confusion, download the free Post-Launch Survey template below!

Full Transcript

**Coming Soon**

About Me
HI, I'M JESSICA

I am your Funnel Mechanic, here to help coaches create more connection with their leads in email funnels.

Download my Stress-Free Launch Workbook Here!

Comments

5 Comments

  1. Jessie Ford Coots

    “Whether it’s confusion about your offer, price options or the value the program brings to the student, confusion will bring an absolutely halt to your launch.” — I think that you hit the nail on the head with this one. I will often take a look at someone’s offer, read through some copy and either the sales page confuses me or I don’t even know what they’re really offering. Sometimes, they list almost “too many” deliverables. The simpler, the better for me. If something is outlined in a clear and concise way (with some pretty visuals to boot) – then I’m good. Otherwise, if there is too much to read or I’m unclear of the offer itself, I will often quit reading/lose interest. Thanks for this insight!

    Reply
    • Jessica Castle

      Absolutely! It can be one of the hardest parts, writing a clear offer. And I feel like what you do, as a graphic designer, is also so important to help lay out the content in a way that makes sense. It’s really a sales page that brings clear, efficient copy and smart design together that helps avoid the confusion piece!

      Reply
  2. Carol

    Clear. Smart. Efficient. Such an awesome post and video! Traffic and confusion! (And don’t I know it! But better knowing it than not, right!) Thanks for the awesome post!

    Reply
    • Jessica Castle

      Thanks for taking the time to read it! And yes, it’s easier to go down a rabbit hole of beating ourselves up about why a launch failed, but it really comes down to these 2 simple things.

      Reply
  3. Whitney Ryan

    Such a great post, Jessica! There are a gazillion reasons why a launch could fail but you’ve boiled it down to the Big Two. Getting enough traffic and being uber clear with your offer are surprisingly overlooked. I’ve seen people with a small, unengaged list wondering why they didn’t have the six-figure launch they see all over social media. But without the numbers — and DEF without a clear offer — you’re never going to get there. Love that you’re sharing a script for a post-launch survey, too. That’s so helpful!! Just copy, paste, and go. Thank you!!

    Reply

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